Building Your Audience for Music Professionals

Course Overview

The Building Your Audience for Music Professionals Specialization, featuring Rock & Roll Hall of Fame inductee and five-time GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe and three-time GRAMMY winner Victoria Monét, and taught by Joey Harris, international music/marketing executive, will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate a devoted audience within the ever-changing music industry. Whether you are an aspiring artist, manager, producer, promoter, or other industry professional, this series of courses is your stepping stone toward achieving greater success and recognition on your professional journey. In such a competitive business, standing out and reaching a wide audience is essential for success. These three self-paced courses will provide practical insights, case studies and hands-on activities to help you craft a compelling brand identity, develop a strong media presence, and implement effective marketing and promotional techniques to connect with your target audience and industry partners.