Campaign Performance Reporting, Visualization, & Improvement

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Course Overview

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

Course FAQs

What are the prerequisites for 'Campaign Performance Reporting, Visualization, & Improvement'?

Prerequisites for this continuing education class are set by Unilever. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.

Will I receive a certificate for this CE class?

Yes, upon successful completion, Unilever typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.

How long does this online course take to complete?

Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.