Campaign Planning and Optimization

Course Overview

This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking skills to plan and optimize digital campaigns. Campaign planning refers to the process of documenting the steps of a marketing or advertising campaign and how they will be implemented. Learning to effectively engage in campaign planning can unlock your brand’s potential by working backwards from customer experiences and interests, as well by tapping Amazon Ads insights to plan, buy, and optimize media. This course will teach you how to strategically leverage Amazon Ads solutions to meet campaign goals and accomplish day-to-day tasks in strategy and planning roles.