Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

Software > Computer Software > Educational Software University of Colorado Boulder

Course Overview

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

Course FAQs

What are the prerequisites for 'Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising'?

Prerequisites for this continuing education class are set by University of Colorado Boulder. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.

Will I receive a certificate for this CE class?

Yes, upon successful completion, University of Colorado Boulder typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.

How long does this online course take to complete?

Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.