Customer Data Analytics for Marketers
$49
ENROLL NOWCourse Overview
This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies. The course begins with core statistical concepts, such as standard deviation, variance, and normal distributions, in the context of marketing decisions. It shows how to visualize correlations and causal networks using techniques such as Structural Equation Modeling (SEM) and Path Analysis. The course discussions of analytics ethics, guiding participants to identify and avoid common pitfalls in data interpretation. This course is an invaluable resource for anyone looking to enhance their marketing strategies through trustworthy data-driven insights.
Course FAQs
What are the prerequisites for 'Customer Data Analytics for Marketers'?
Prerequisites for this continuing education class are set by University of Colorado System. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.
Will I receive a certificate for this CE class?
Yes, upon successful completion, University of Colorado System typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.
How long does this online course take to complete?
Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.
