Facebook Content Creation Essentials

Course Overview

Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this course, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch. By the end of this course, you will be able to: - Create engaging written posts optimized for Facebook's Feed - Produce visually compelling photo and graphic content - Develop effective video content for Facebook Watch - Create engaging content with Facebook's powerful tools