Fundamentals of Marketing
$49
ENROLL NOWCourse Overview
This introductory course, aimed at first-semester MBA students, allows learners to gain a comprehensive understanding of the fundamentals of marketing through the lens of the 4Ps. We'll discuss what markets are, how to properly segment them, and how to create a value proposition and a positioning statement. We'll also go in-depth on the characteristics and items and revolve around each one of the 4Ps of marketing, as well as discuss some strategies and techniques to get the most out of them. This course also enables students to have a good base for discussion in a later Deep Dive course in Marketing, offered later on in the MBA program. Regardless if you've never heard of marketing before or just need a refresher, this course will surely offer you a fresh perspective into the world of marketing.
Course FAQs
What are the prerequisites for 'Fundamentals of Marketing'?
Prerequisites for this continuing education class are set by Fundação Instituto de Administração. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.
Will I receive a certificate for this CE class?
Yes, upon successful completion, Fundação Instituto de Administração typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.
How long does this online course take to complete?
Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.
