Generative AI: Boost Your Sales Career

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Course Overview

Keen to leverage the power of generative AI to boost your success in sales? This course is specifically designed for sales professionals, account executives, and business development representatives who want to get hands-on using generative AI to draft personalized outreach, generate leads, manage pipelines, accelerate deal closures, and drive sales success. During this course, you’ll learn how to craft impactful LinkedIn messages, high-converting outreach emails, and compelling sales proposals using AI tools. You’ll explore platforms such as ChatGPT, Lavender.ai, Clay.ai, Apollo.io, Gong, Chorus, Salesforce Einstein, and more. Beyond automation basics, you'll discover how to tailor messages to specific buyer personas, segment leads effectively, and prioritize accounts using AI-powered lead scoring. You’ll streamline follow-ups, build dynamic sales presentations, and support deal closure with AI-generated contracts and summaries. You’ll also build an AI-powered chatbot to simulate a basic sales interaction. Finally, you’ll complete a final hands-on project that simulates a full AI-enabled sales cycle, from lead generation to deal closure; ideal for showcasing in job interviews or performance reviews! If you’re eager to build practical generative AI skills to close sales smarter, faster, and at scale, enroll today.

Course FAQs

What are the prerequisites for 'Generative AI: Boost Your Sales Career'?

Prerequisites for this continuing education class are set by IBM. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.

Will I receive a certificate for this CE class?

Yes, upon successful completion, IBM typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.

How long does this online course take to complete?

Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.