Generative AI in Marketing

Software > Computer Software > Educational Software University of Virginia Darden School Foundation

Course Overview

Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. This specialization is ideal for marketing professionals who want to learn the basic Generative AI principles and use Generative AI to increase productivity for marketing services within their organization.

Course FAQs

What are the prerequisites for 'Generative AI in Marketing'?

Prerequisites for this continuing education class are set by University of Virginia Darden School Foundation. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.

Will I receive a certificate for this CE class?

Yes, upon successful completion, University of Virginia Darden School Foundation typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.

How long does this online course take to complete?

Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.