Google Search Advertising Implementation

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Course Overview

The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. By the end of this course you will be able to: • Select appropriate bid strategies for your campaign • Implement conversion tracking tags into a website • Use the Google Ads Performance Planner tool to improve performance • Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.

Course FAQs

What are the prerequisites for 'Google Search Advertising Implementation'?

Prerequisites for this continuing education class are set by Aptly. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.

Will I receive a certificate for this CE class?

Yes, upon successful completion, Aptly typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.

How long does this online course take to complete?

Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.