Instagram Analytics: Optimize Performance

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Course Overview

Learn how to use Instagram’s analytics tools to track performance and refine your content strategy for better results. This course explores key metrics across Feed, Stories, and Reels, while highlighting the difference between brand awareness and performance goals—and when to prioritize each. You'll gain insights into how Instagram’s algorithm uses engagement data and how to apply competitive research to optimize your posts. With hands-on analysis, expert guidance, and sample data, you’ll learn to make informed, strategic decisions that drive growth.

Course FAQs

What are the prerequisites for 'Instagram Analytics: Optimize Performance'?

Prerequisites for this continuing education class are set by Coursera. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.

Will I receive a certificate for this CE class?

Yes, upon successful completion, Coursera typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.

How long does this online course take to complete?

Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.