Market Research Methods and Data Analysis Certificate

Course Overview

Market research drives business success, with professionals earning competitive salaries while helping organizations make data-driven decisions. This comprehensive program teaches you essential research methodologies, from designing qualitative studies and conducting quantitative analysis to leveraging GenAI tools for market insights. You'll master both Excel and R programming for data analysis, learn to conduct interviews and focus groups, create competitive analysis reports, and develop compelling data stories that influence business strategy. Through hands-on projects, you'll build a portfolio demonstrating your ability to collect, analyze, and present research findings that solve real business problems. Whether you're transitioning into market research, enhancing your current role, or building foundational skills for business analysis, this program provides the practical tools and methodologies needed to succeed in today's data-driven marketplace.