Marketing Channel Benefits
$49
ENROLL NOWCourse Overview
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
Course FAQs
What are the prerequisites for 'Marketing Channel Benefits'?
Prerequisites for this continuing education class are set by Emory University. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.
Will I receive a certificate for this CE class?
Yes, upon successful completion, Emory University typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.
How long does this online course take to complete?
Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.
