Marketing Channel Functions
$49
ENROLL NOWCourse Overview
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.
Course FAQs
What are the prerequisites for 'Marketing Channel Functions'?
Prerequisites for this continuing education class are set by Emory University. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.
Will I receive a certificate for this CE class?
Yes, upon successful completion, Emory University typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.
How long does this online course take to complete?
Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.
