Media Relations and Crisis Management

Course Overview

This course will provide you with the essential skills to handle media relations effectively and manage crises with confidence. In this course, you will: • Identify the core principles, frameworks, and strategies for effective crisis communication, describing different types of crises and their corresponding communication approaches. • Formulate media engagement strategies specifically for crisis situations by aligning media and internal messages with the needs of stakeholders. • Develop a plan to cultivate and maintain positive relationships with media professionals and leverage those relationships for brand building. • Identify how to use AI tools to augment and improve crisis communication processes. • Develop a crisis communication plan that integrates media relations strategies and AI capabilities. By the end of this course, you will have a robust understanding of how to manage media relations and handle crises efficiently, utilizing modern AI tools to enhance your strategies.