Neuromarketing

Course Overview

The specialization "Neuromarketing" is intended for post-graduate students seeking to develop expertise in neuromarketing and neuroscience methods. Through three courses, you will cover topics such as behavior change theories, ethical research practices, and experimental design. You will gain hands-on experience with cutting-edge technologies like biometric sensors, psycho-physiological tools, and neuroimaging to measure and optimize consumer interactions with brands. Effective advertising and marketing strategies require a deep understanding of how people interact with content, brands, and campaigns. Human behavior introduces variability in marketing outcomes, and managing this variability is key to success. By exploring behavior change models and leveraging advanced research techniques, you will learn to design interventions that influence consumer behavior at every touchpoint. This specialization will prepare you to analyze consumer behavior, develop data-driven marketing strategies, and optimize campaigns using the latest neuromarketing tools.