Online Influence and Persuasion

Course Overview

In the "Online Influence and Persuasion" course, learners will explore the intricate dynamics of social media through the lens of Social Network Analysis (SNA). This course is designed to equip you with essential skills to analyze how social media influences behaviors, perceptions, and organizational structures. By mastering key SNA measures and clustering techniques, you will uncover valuable insights into network subgroups and social forces. What sets this course apart is its comprehensive approach to understanding online influence, including the neurobiological aspects of social media addiction and the interplay between misinformation and persuasion. You will gain hands-on experience managing social media data through APIs, enabling you to extract, transform, and analyze data effectively. By the end of this course, you will not only understand the theoretical foundations of online influence and persuasion but also acquire practical skills that can be applied in various contexts, from marketing to behavioral research. This unique combination of theory and practice will prepare you to navigate the complexities of the digital landscape and make data-driven decisions that can enhance organizational effectiveness.