Packaging Design: Redesign a Product for a Brand from A to Z

Course Overview

Have you ever walked by a supermarket aisle and fell in love with the packaging design of a product? A beautiful tin of tea, a mesmerizing chocolate package or perhaps a fun, bold and attractive soda? Have you ever wondered what's the design process behind it? This class will leave you with a new-founded love for packaging design; it takes a deep dive and covers it all from packaging concept to competitive analysis to execution to brand activation. I’m Khadija El Sharawy, a freelance graphic designer specialized in branding and packaging and I'm so excited to be taking you on this ride to show you my process on how I redesign this famous chocolate bar from concept to execution. What will I learn in this class? * Understanding the three principles of packaging design to get a good understanding on what separates good packaging from great packaging (supported by examples and award-winning designs) * Develop an eye for critical thinking by learning how to analyze an existing product, dissect its visual assets and objectively evaluate what's working and what can improved. * Sharpen your strategic skills by understanding competitor brands' patterns, their position in the market and how these insights will help you develop your design for your product * Curate a moodboard and how to pull out visual references that will help your concept Transform your concepts and bring them to life by thumbnail sketching and refined sketching; each with a different function that will get you closer to your design outcome * Execute your concept and sketch on Adobe Illustrator where I'll be taking you through building, crafting and designing your package –front and back. * Learn how to mockup your package design on Adobe Photoshop by using shadows, light, textures and so much more to enhance and polish the overall presentation of your package design * How to think like a strategist and develop activation ideas for the brand beyond the package itself Who is this class for? * Beginners who are curious about the overall process of packaging design as it covers so many tips and strategic insights in the beginning, however for the execution part, it is designed for intermediate designers * Seasoned designers who want to level up their execution and strategic skills in packaging design What skills do I need in order to take this class? * Good to excellent knowledge in Adobe Illustrator * Good knowledge in Adobe Photoshop