Salesforce Certified AI Associate Certification

Course Overview

Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course will help you prepare for the Salesforce Certified AI Associate Certification by covering essential AI concepts and tools. By completing this course, you will gain a solid understanding of AI fundamentals, including machine learning, neural networks, and the differences between predictive and generative AI. You'll explore how these AI capabilities are applied within Salesforce, enhancing your ability to use AI effectively in CRM systems. You will begin by learning the foundational aspects of AI, such as its capabilities, types, and ethical considerations. The course covers key AI concepts, including structured and unstructured data, supervised and unsupervised learning, and the workings of neural networks. As you progress, you'll understand the role of AI in Salesforce and how it enhances decision-making and automation. In the second part of the course, you will dive into practical applications of Salesforce AI tools like Einstein Prediction Builder, Einstein Activity Capture, and Einstein Bots. Through hands-on lessons, you will learn to configure, set up, and apply these tools, creating custom AI predictions, syncing data, and improving customer interactions. By the end of this course, you will be well-versed in integrating AI-driven tools into Salesforce workflows. This course is ideal for professionals aiming to specialize in AI within Salesforce CRM. It's suitable for those familiar with Salesforce who want to deepen their understanding of AI technologies and their practical applications. While prior experience with Salesforce is helpful, it's not required. The course is designed for those looking to achieve the Salesforce Certified AI Associate certification.