SEO Copywriting for Digital Marketing Success

Course Overview

Want to write web copy that gets seen and gets results? In this hands-on, in-depth masterclass, professional copywriter Ruth Clowes shows you how to combine compelling writing with smart SEO strategies to grow your online presence and boost your business. Perfect for business owners, creative entrepreneurs, and personal brands, this course will teach you to craft content that ranks in search engines, attracts the right audience, and drives real action—whether that's clicks, sign-ups, or sales. By the end of the course, you’ll be able to: * Conduct effective keyword research and choose the right focus keyphrases * Define a clear content strategy based on your audience and goals * Write high-performing copy with strong structure, subheadings, and calls to action * Create microcopy, blog posts, and other web content that’s optimized and persuasive * Edit and maintain your copy to keep it fresh, relevant, and ranking You don’t need prior writing or SEO experience—just a passion for your brand and a solid understanding of what makes it unique. With detailed walkthroughs, real examples, and a downloadable workbook, you’ll be able to apply what you learn right away and start seeing results.