Shopify eCommerce Ads Masterclass: Targeting & Production

Course Overview

In this course, you’ll learn how to identify, reach, and persuade your ideal customers with laser-focused targeting and compelling ad creatives. Rihab Seb shows you how to move beyond basic ad setup to develop messaging and visual content that resonates with your audience. What you'll learn: - How to define your campaign goals, objectives, and budget - How to build detailed customer avatars and identify pain points - Master Facebook targeting: interest, behavior, intent & lookalikes - Strategies for writing high-converting ad copy - How to create scroll-stopping visuals using Canva and mobile tools What makes this course unique is its holistic approach: you won’t just learn how to select targeting settings—you’ll understand the psychology behind your audience and how to speak directly to their motivations. Ideal for anyone looking to level up their creative strategy.