Social Media Marketing

Course Overview

This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. By the end of this course, you will be able to: - Understand Social Media Trends: Gain insights into current trends and their impact on brand management and customer engagement. - Create and Optimize Facebook and Instagram Pages: Develop and optimize business pages and posts for effective digital marketing. - Develop Social Media Ad Campaigns: Implement social media ad campaigns that drive engagement and conversions. - Leverage YouTube and LinkedIn: Use YouTube and LinkedIn to build and enhance your brand presence. - Utilize Twitter and Pinterest: Enhance brand engagement and reach new audiences through Twitter and Pinterest. - Plan and Execute Social Media Strategies: Tailor social media strategies for start-ups, B2B, B2C, and D2C segments. - Examine Social Media Platforms: Customize marketing approaches based on platform suitability to effectively connect with your audience. - Utilize Social Listening Tools: Monitor and enhance customer engagement using social listening tools. - Analyze Social Media Metrics: Optimize campaign performance by analyzing key social media metrics. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.