Customer Value, Acquisition, and Retention
$49
ENROLL NOWCourse Overview
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
Course FAQs
What are the prerequisites for 'Customer Value, Acquisition, and Retention'?
Prerequisites for this continuing education class are set by University of Maryland, College Park. Most professional development online classes benefit from some prior knowledge. Please check the provider's page for specific requirements.
Will I receive a certificate for this CE class?
Yes, upon successful completion, University of Maryland, College Park typically offers a shareable certificate to showcase your new skills and fulfill your continuing education requirements.
How long does this online course take to complete?
Completion times for online continuing education courses vary. The provider's website will have the most accurate estimate of the time commitment needed.
